Blog

27
Oct

Thank You For Not Sitting

Posted by | · · | Branding · Social Media

I’m a proud Big Brother through Big Brothers and Big Sisters of Sedgwick County, and my Little Brother is really into Halloween. I mean he LOVES Halloween. So on one of our recent weekly outings, we decided to go to a Halloween store. You know the kind I’m talking about–the ones that move into an unoccupied big box space every year for the month of October to sell as much fake blood and cottony spider webs as the local economy will allow. Some of these stores offer a dynamic experience–they’re dark, crowded, and filled with the battery-operated sounds of howling and shrieking doodads. […]

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24
Oct

ArtAID XXI: A Gala Benefit for Positive Directions

Posted by | · · · · · · · | Audio · Breaking Curves · Digital Marketing · Our Clients · Photography · Social Media · Video

Now that ArtAID is over for another year, it’s time to reflect on everything we did to help make this one of the most unique gala experiences in Wichita. In an age of fundraiser fatigue, ArtAID is a welcome break from the norm, and we’re proud to have contributed so extensively to keeping the event wild, weird, memorable, and moving. In addition to developing the theme and narrative of the show, we created the graphic assets for use in print, on the web, and billboards. Since this was the 21st ArtAID, “The Crystal Ball” theme fit perfectly, as it evokes a sense […]

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14
Aug

Wichita Eagle Features CurveBreak

Posted by | · | Breaking Curves · Company News · Video

Wichita Eagle business reporter Carrie Rengers stopped by the studio yesterday to talk about what CurveBreak is up to. We covered the basics, and I stressed the importance of marketing not with just creativity, but with a distinctive sort of boldness. It’s significant that the Eagle now accompanies most of its stories with videos. Naturally, we made a silly video, which you can see here: Read Carrie’s story here, and follow her on Twitter @CarrieRengers to stay apprised of what’s happening in the Wichita business community. Developing good relationships with local journalists and media personalities is as important as ever (if […]

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12
Aug

Aaron Wirtz to Speak at Driving Sales Executive Summit (The Threepeat)

Posted by | · · · | Branding · Breaking Curves · Company News · Digital Marketing · Social Media

  I’m thrilled to be returning to the Bellagio to speak at the 2015 Driving Sales Executive Summit for my third consecutive year.  My presentation, entitled “Haters Gonna Hate: When Reputation Management Gets Personal,” will offer an intimate look at the variety of experiences I’ve encountered as Wichita’s most recognizable commercial personality, and what I’ve learned over the journey.   2015 seems to be the year of Reputation Management presentations for me.    If you’re curious about how you can improve your organization’s online reputation, and how that relates to traffic, leads, and sales, as always, give me a call at […]

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27
Jun

Babies Rock: Wichita Music Classes for Children

Posted by | · · | Digital Marketing · Our Clients · Social Media · Video

We’re thrilled with the way this promotional video came out for Babies Rock–the hippest new happening for children aged 5 months to five years (and their parents, of course). Currently held every Saturday morning at the Air House’s West location (109 S. Ridge Road in Wichita), attendees of Babies Rock will be treated to forty five minutes of toe-tapping live music that encourages language development, movement, socialization, communication, and the joy of sound. Reby (who helped shoot the video) and I are expecting our first child, and you can count on the fact that we’ll be bringing our child to […]

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13
May

Reputation Management Panel with Wichita Business Journal

Posted by | · · · · · · | Company News · Digital Marketing · Social Media

Great News–I’ve agreed to present at the Wichita Business Journal’s upcoming panel discussion about reputation management and how it can impact the bottom line. Presenting with me (pictured above from left to right) will be the Arnold Group’s Emily E. Cox, Value Place’s Sean Amore, and Lee Media Group’s Morgan Plummer. Set to take place at the Kansas Leadership Center bright and early on Monday, June 22, the event will begin with a networking breakfast and then the discussion will begin with each panelist giving a 10-15 minute presentation about their experiences with reputation management and offering suggested best practices for success.   Naturally, […]

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03
May

What is the Curve and Why Should I Break it?

Posted by | · · | Breaking Curves · FAQs

What is the curve? We hear about it all the time. You know–that curve we’re all rushing to stay ahead of for reasons we’d rather not examine.  No matter how hard you run, it’s always just behind you like a nightmare. This curve comes in many forms. In society, the curve makes us buy the latest stuff because we think we’ll be left behind without it. In business, the curve dictates the rules of the game we play against the competition. Remember how relieved your class was when the teacher announced he’d be “grading on a curve?” Goodbye effort–provided that one kid didn’t spoil it by actually […]

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