Company News

05
Mar

You Are the Market at Fisch Haus Theatre Thursdays

Posted by | No Tags | Breaking Curves · Company News

You’re invited to my segment of Fisch Haus’ Theatre Thursdays! Here’s what to expect from the show: You Are the Market: An Evening with Aaron Wirtz Media personality and digital performance artist Aaron Wirtz will present an evening of experimental theatre that explores the murky areas between occupation and identity. You Are the Market will offer an amusing look at some of the unforgettable moments, speculations, and realizations along his journey from call center trainer to English grad student to used car TV pitchman with stories that will resonate with the Wichitan in us all. Hope to see you there!

Read More
11
Jan

Aaron Wirtz to Speak at Inaugural CBT News Conference

Posted by | · | Breaking Curves · Company News · Speaking Gigs · Video

I’m pumped to be speaking at the first ever CBT News Conference & Expo this coming February in Atlanta. Here’s the description of my breakout session, entitled “Quantifiably Explosive Used Car Marketing:” Looking to send your used car sales into overdrive? Learn the advertising secrets that took Super Car Guys from one store with double-digit monthly sales to a multiple location powerhouse with triple digit sales at each store. In this presentation, you’ll receive specifics about effective marketing mix, developing the courage to move against the herd, and you’ll learn what your digital marketing vendor probably isn’t telling you about […]

Read More
05
Nov

Judging WADECA Competition @ Newman University

Posted by | No Tags | Breaking Curves · Community Involvement · Company News

I had the pleasure of serving as a judge at the WADECA competition, which took place at Newman University. WADECA is the citywide competition of DECA, which is an association of marketing students that compete all the way up to the international level.  I was asked by Jeff Darr, my former entrepreneurship teacher from Northwest High School, pictured here: Dozens of active members of Wichita’s business community participated as part of the role playing portion of the event. During the role play, the students had to pitch marketing ideas, business plans, and management solutions to their superiors (in this case, the judges), and […]

Read More
14
Aug

Wichita Eagle Features CurveBreak

Posted by | · | Breaking Curves · Company News · Video

Wichita Eagle business reporter Carrie Rengers stopped by the studio yesterday to talk about what CurveBreak is up to. We covered the basics, and I stressed the importance of marketing not with just creativity, but with a distinctive sort of boldness. It’s significant that the Eagle now accompanies most of its stories with videos. Naturally, we made a silly video, which you can see here: Read Carrie’s story here, and follow her on Twitter @CarrieRengers to stay apprised of what’s happening in the Wichita business community. Developing good relationships with local journalists and media personalities is as important as ever (if […]

Read More
12
Aug

Aaron Wirtz to Speak at Driving Sales Executive Summit (The Threepeat)

Posted by | · · · | Branding · Breaking Curves · Company News · Digital Marketing · Social Media

  I’m thrilled to be returning to the Bellagio to speak at the 2015 Driving Sales Executive Summit for my third consecutive year.  My presentation, entitled “Haters Gonna Hate: When Reputation Management Gets Personal,” will offer an intimate look at the variety of experiences I’ve encountered as Wichita’s most recognizable commercial personality, and what I’ve learned over the journey.   2015 seems to be the year of Reputation Management presentations for me.    If you’re curious about how you can improve your organization’s online reputation, and how that relates to traffic, leads, and sales, as always, give me a call at […]

Read More
13
May

Reputation Management Panel with Wichita Business Journal

Posted by | · · · · · · | Company News · Digital Marketing · Social Media

Great News–I’ve agreed to present at the Wichita Business Journal’s upcoming panel discussion about reputation management and how it can impact the bottom line. Presenting with me (pictured above from left to right) will be the Arnold Group’s Emily E. Cox, Value Place’s Sean Amore, and Lee Media Group’s Morgan Plummer. Set to take place at the Kansas Leadership Center bright and early on Monday, June 22, the event will begin with a networking breakfast and then the discussion will begin with each panelist giving a 10-15 minute presentation about their experiences with reputation management and offering suggested best practices for success.   Naturally, […]

Read More