Digital marketing is a mixture of science and art, and at CurveBreak, we know both. Here is the basic roadmap we’ll use to ensure your success:
Diagnosis: In this initial stage, we’ll analyze your existing online presence to determine the best course of action and maximize your visibility. Discovering the unique character of your organization is critical to telling your story online. We’ll need to have a conversation about your physical organization, too– Are you ready for more leads? More phone calls? More foot traffic? Businesses are often their own biggest obstacle when it’s time to cross over into “real life” and real revenue.
Strategy: It’s tempting to jump right in and start running ads without first developing a greater sense of purpose, but this leads to the trap of knee-jerk reactivity. Knowing specifically what you want to accomplish will help us determine how we’re going to get there.
Timing: In this age of the everlasting now, timing is critical. We’ll help you develop a campaign calendar (and the encouragement to stick to it) that will compel your organization to approach your marketing campaigns more thoughtfully, and to be ready for the spotlight when moments matter.
Execution: This is the stage where the rubber meets the road. Have you noticed how many “experts” there are in the digital marketing space? Have you also noticed how few of them can point to any quantifiable success with generating real revenue by increasing the sales of real products? It’s much easier to sell “digital marketing” to people than it is to use digital marketing to sell real things, hence, so many “gurus” tend to emphasize concepts like “engagement,” “metrics,” and “impressions,” as the ends toward which you should strive. Give us a call and we’ll be happy to share our past successes with you, as well as demonstrate how we operate with your bottom line in mind.
Test, measure, adjust. The days of “set it and forget it” marketing are over. The data will tell you when it’s time to pivot, and we know how to listen. We’ll be with you every step of the way to optimize effectiveness.
We exercise a creation first policy. Without compelling, high quality content, there is nothing to boost, optimize, or promote.
CurveBreak founder Aaron Wirtz has presented extensively about his nationally acclaimed digital and social marketing strategies, from local networking groups like the Wichita Chamber of Commerce, Wichita Professional Communicators, and Wichita American Marketing Association, to national conferences like the Driving Sales Executive Summit in Las Vegas. He serves on the Marketing Advisory Board for the Career and Technical Education program at USD 259, as well as the advisory board for the IT Institute’s Digital Media program at Butler Community College. He is Google AdWords certified and holds a Master of Fine Arts Degree in Creative Writing from Wichita State University.