Do you feel like you’ve been producing a ton of content on your blog and external publications, but not sure how that’s translating into sales?
The problem, most often, is there’s very little strategic planning done to write a piece of content that organically brings traffic and leads to your site.
If there’s no strategic planning to back your content marketing efforts with SEO, here’s what usually happens: you invest in writing content to promote your brand/business/product. But, now you have to invest more in promoting the content, to eventually promote your business!
You see where the problem lies?[Read more…] about The Hockey Stick Growth Content Strategy